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Augmented reality (AR) is transforming the retail customer experience by blending the physical and digital worlds in innovative ways https://www.techwalls.com/how-augmented-reality-revolutionize-retail-customer-experience/.. Through AR, customers can interact with products in a more immersive and engaging manner. For example, AR allows shoppers to virtually try on clothing or see how furniture would look in their homes before making a purchase. This technology reduces uncertainty and helps customers make more informed decisions.
In-store, AR can enhance the shopping experience by providing interactive displays or virtual guides. Shoppers can point their phones at products to instantly access additional information, such as features, prices, or reviews, which helps streamline the decision-making process.